The Way to Rake in an Abundance of New Potential Customers
This article focuses on finding enough requests–getting more prospects to speak with. This is our focus at . Even though I use the example of a life insurance agent who desires annuity leads generated below, exactly the same principals apply to any sales pro for example a real estate representative, mortgage loan officer, attorney, accountant, engineer, financial advisor, and so forth.
For many sales reps, the resolution to much more prospects is one particular word: MORE.If you use direct mail to get replies of interested prospective customers, then as an alternative to mailing 500, send out 5000.
I’ve heard all forms of foolish replies to this suggestion to acquire more prospective buyers. Here are two of the most silly:
1. But I don’t have adequate time to pursue all of those replies! Well then, send only as many as fits in the time you’ve got or hire an individual to help you and make use of their time to make a lot more money. In the event you bring in 0 an hour and can hire somebody to process the prospects for 15 dollars an hour, do the math!
2. But I don’t have the money to send 5000 direct mail pieces. Well then get a loan! That is what Intel and IBM and ATT do. They borrow cash from individuals to create plants, hire people, etc. Should you have a winning formula (i.e. you earn money from 500 direct mailers), then it wont matter if you borrow cash on your bank card at 21% because you will speedily pay it back from profit.
To put it differently, quit being a wimp and think BIG.Should you want to have a lot more potential clients, to produce more profit, then after you have a marketing technique that works, just expand it. Place your hand into your piggy bank, take out some money and INVEST in your company.
A more advanced predicament is when you simply can’t increase your marketing due to the fact your cost per client will rise. Here’s an example. In case you advertise on Google utilizing pay per click advertising (Google Adwords), you will get only so many responses from an advertisement (keyphrase) for “ in Memphis“ supposing your price range is $4 per reply. But in the event you want to triple your replies, you might need to bid much more per prospect. You might need to spend an average of $7 per response to get a lot more prospects since you might be in bidding competition with other advertisers for the same or related keyword.
If your advertising model won’t allow for an increased expense per potential customer, then you need additional marketing and advertising techniques.You’ll want to uncover other solutions to produce more potential clients at the $4 per lead or change your model (e.g. charge your prospective buyers more) to accommodate the $7 per lead cost.
As an example, if we take the above circumstance, when the click price moves over the budget on Google Adwords, then start the Bing and Yahoo pay-per-click accounts. Or join an affiliate network like Commission Junction where your charges will probably be affordable to run your ads on others’ web sites. So either do much more of what you are currently carrying out that functions well or try the other options to grow the amount of leads. The reason most companies got mashed by the recession is the fact that they didn’t make any adjustments and kept doing the same marketing activities when the rules of the game had shifted. The same thing occurred to the dinosaurs when the global temperature changed – they didn’t.